David Amerland ~ Three Questions & a Cover

Three Questions and a Cover — a short interview with one of my favorite authors, along with one of the author’s covers.

David Amerland’s new book, Intentional: How to Live, Love, Work and Play Meaningfully, draws on science (that’s his field) to explain how we can improve our mindfulness and increase life satisfaction. If you’ve been put off by the woo-woo takes on this subject, maybe David’s approach is just what you need.

Q: What did you remove from the final draft that readers might like to see? 

A: In the final chapter: Happiness, I took out virtually all the writing that referred to Zen-states of being and spirituality. I think these are important but because we have heard all this before from various sources and in varying formats I felt they didn’t contribute anything important. If any of my readers is already happy because they have reached an ultimate state of detachment from the world through meditation then there is nothing I can add to this. If they are happy because they have found the answer they seek in their faith, that is all and good. A great many of us though struggle, each day to understand what it is that makes us happy. What are the actions we should consider taking and what are the decisions we should make? For all those potential readers the answers lie in that final chapter. If they meditate or pray, on top of that then it is even better.  

Q: When did you write your first book and how old were you?

A: My first book never saw the light of day. It was a sci-fi romance/adventure called “Timber Wolf” I was 13 and I wrote it over the summer break so I can write a review essay on it for my first year at High School English class. My English Teacher loved the review but then subtracted two marks because I hadn’t included the publisher and ISBN. (I had used a pseudonym for the author).  

Q: Do you have a secret talent or skill that you could showcase on Stupid Human Tricks?

A: I can open a bottle cap with a kick: https://www.youtube.com/watch?v=ahjorx4pJeU courtesy of lifelong martial arts training.

[bonus question] Q: Best advice you received about writing / publishing? And the worst?

A: Do it before it’s too late (from a now deceased friend). No one reads books any more, you should go into screenwriting.

available at:

Live your life the way you want to. Manage stress better. Be more resilient and enjoy meaningful relationships and better health. We all want that. Such life leads to better choices, better jobs, loving romantic partners, more rewarding careers and decisions that are fully aligned with our aims.

What stops us from getting all that is the complexity of our brain and the complicated way in which the external world comes together. The misalignment between the internal states we experience and the external circumstances we encounter often leads to confusion, a lack of clarity in our thinking and actions that are not consistent with our professed values.

Intentional is a gameplan. It helps us connect the pieces of our mind to the pieces of our life. It shows us how to map what we feel to what has caused those feelings. It helps us understand what affects us and what effects it has on us. It makes it possible for us to determine what we want, why we want it and what we need to do to get it.

When we know what to do, we know how to behave. When we know how to behave we know how to act. When we know how to act, we know how to live. Our actions, each day, become our lives. Drawn from the latest research from the fields of neuroscience, behavioral and social psychology and evolutionary anthropology, Intentional shows how to add meaning to our actions and lead a meaningful, happier, more fulfilling life on our terms.

About the Author

David Amerland is a Chemical Engineer with an MSc. in quantum dynamics in laminar flow processes. He converted his knowledge of science and understanding of mathematics into a business writing career that’s helped him demystify, for his readers, the complexity of subjects such as search engine optimization (SEO), search marketing, social media, decision-making, communication and personal development. The diversity of the subjects is held together by the underlying fundamental of human behavior and the way this is expressed online and offline. Intentional: How to Live, Love, Work and Play Meaningfully is the latest addition to a thread that explores what to do in order to thrive. A lifelong martial arts practitioner, David Amerland is found punching and kicking sparring dummies and punch bags when he’s not behind his keyboard.

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