No one becomes a writer because of the joy of marketing. In fact, promoting books and self would be the only downside to an otherwise ideal career. When I learned that Marcy McCreary, the author of the deeply atmospheric and compelling novel The Disappearance of Trudy Soloman, I practically begged her to share some tips and tricks. Read on to learn about….
5 Unconventional Book Marketing Ideas You Might’ve Never Heard Before
~1. I’ve left a copy of my book in random places like a park bench or a cafe with a note for the person who finds it. I let them know it’s a “gift” from me and they can keep it or pass it along to a friend or leave it in a random place for a stranger to find. Although I’ll never know what happened to the book, I try and imagine that it fell into the hands of an avid mystery reader.
~2. I’ve never done this myself, but I have heard of authors who slip their books into storefront window displays. A bit too daring for me, but if an author manages to do this at a store with a lot of passerby traffic, it might garner some attention.
~3. One idea I’d like to execute, but haven’t done yet, is to hand out my book to commuters on trains or people on the beach who are reading another book. All I would ask in return is to leave a review on Amazon, Goodreads, or BookBub.
~4. Debut authors, who have no sales track record, are definitely at a disadvantage when it comes to getting the attention of bookstore booksellers and librarians. So, ahead of my debut novel, The Disappearance of Trudy Solomon, I mapped out all the bookstores and libraries within a sixty-mile radius of my home and traveled to each one to introduce myself, my book, and to let them know that I was available for readings and signings. I was able to secure a number of live and Zoom events, which I believe would not have been possible if I hadn’t made this effort.
~5. Commission a songwriter to write a song about your book. Luckily, my daughter is a singer-songwriter and composed a song called “Better Place” based on Trudy Solomon’s experience of leaving behind her old life in hopes of finding a better future. You can find it here: https://www.youtube.com/watch?v=QOkRNUcY46k
In a family like that, you won’t need enemies.
In the waning days of the Catskills hotel era, Stanley and Rachel Roth, the owners of the Cuttman Hotel, were practically dynasty—third generation proprietors of a sprawling resort with a grand reputation. The glamorous and gregarious matriarch, Rachel. The cunning and successful businessman, Stan. Four beautiful children. A perfect family deserving of respect and loyalty. Or so it seemed.
Fast forward forty years. The Roths have lost their clout. When skeletal remains are found on the side of the road, the disappearance of Trudy Solomon, a coffee shop waitress at the Cuttman in 1978, is reopened. Each member of the Roth family holds a clue to the case, but getting them to admit what they know will force Detective Susan Ford to face a family she’d hoped never to see again.
About the Author
Marcy McCreary worked for several years as a marketing and sales executive at various magazine publishing companies and content marketing agencies before turning to fiction writing. She is the author of The Disappearance of Trudy Solomon (CamCat Books). With two daughters and two step-daughters living in four different cities (Brooklyn, Nashville, Madison, Seattle), she spends a lot of time on airplanes crisscrossing the country. She lives in the beautiful coastal towns of Hull, MA and Nantucket, MA with her husband and black lab.The Disappearance of Trudy Solomon Book Tour Giveaway
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